Today National Geographic and GlobeScan released the results of the second annual Greendex survey. The Greendex is a unique and comprehensive annual survey designed to measure consumer behaviour in areas relating to housing, transportation, food, and consumer goods. The Greendex ranks average consumers in 17 countries according to the environmental impact of their consumer choices, as well as choices that are largely controlled by circumstance, such as climate, the availability of green products, and the availability of public transportation.
Overall, the results are positive. Notwithstanding the turbulent economic conditions of the past year, Greendex scores are up from 2008, meaning consumers are engaging in more sustainable behaviour, in 13 of the 14 countries surveyed in both 2008 and 2009. The increase is attributed to sustained environmental concern stemming from high concerns reported in early 2008, combined with the tightening of wallets in the face of recession. In other words behaviour that is good for the environment, such as using less water in the home and not leaving the air conditioning on overnight, just so happen to be behaviours that are good for the pocketbook. Consumers are realizing this and have started to jump on board.
Yet the question remains: will behaviours that are currently being driven by short-term needs evolve into sustainable “green” lifestyle choices when the economic crisis subsides?
Wednesday, May 13, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment